Connecting you with your audience

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Featured work

Whether we are mapping out a brand´s future in our market, partnering with all our internal experts to create a multi channel distribution strategy based on sustainable long term growth, or creating an innovative upscale distribution, our aim is always to bring brands closer to their audiences.


In 1881, Antonio Cerruti founded a weaving workshop in Biella, an Italian town renowned for its rich heritage in quality wool and fabric production. Over the decades, Cerruti 1881 has shown that good modern styling should not just be desirable and inspired...

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Blauer USA Shoes + Bags & Small Leather Goods

Since 1936 the Blauer brand has been America’s leading supplier of technical clothing to all police forces and certain selected sectors of the army. Blauer USA has occupied an important position on the U.S. market, with its attention to the functional aspects of its apparel...

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Apepazza Shoes

At the beginning of the 80’s Apepazza was exclusively made up of espadrilles made by expert Spanish manufacturers and embellished with original. At the start of 2000 the product has been revolutionized by extending its creativity to a new concept closest...

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US Polo Assn. Footwear + Bags & Small Leather Goods

The United States Polo Association is the governing body for the sports of Polo in USA and Canada since 1890. The products are available in department stores, multi-brand stores and numerous flagship stores in more than 130 countries.

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Welcome to the era of the Slyde: SLYDES founded in 2014 is the ultimate summer sandal that’s traversing the seasonal trends and hitherto taking the fashion world by storm and the laidback look into all the best retailers worldwide. Let the loafing begin...

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Featured Past Work

A new breed

Keylime was founded by Carsten Richter end of 2010 (a long time ago). The company always seeks to develop and establish brands with an innovative and diverse but authentic take on our market. We´ve fast become recognised for quality work that delivers results and our collaborative nature.

We´re a talented bunch of strategists, marketers, sales pros, technologists, finance- and legal experts and we are hardwired into the latest in footwear, fashion, technology and marketing to help you build engaging brand awareness that connect you with your audience.

Teamed up with a diverse range of brands, we´ve developed a unique global perspective and understand the today´s society.This flows trough into how we approach projects and has earned us a reputation for work that works. According to that Keylime has evolved into a highly respected distribution company in Germany...

Our approach

It is easy to over-complicate ’brand building’. After all, it can be complex. But we try keep things simple. To us, ’establish a brand in our market’ is about creating profitable relationships with your audience. We adapt our approach below, to your needs, to do just that.

1. Discover

Understand the situation.

Delivering work that works starts with investing time upfront to understand the context of your brand and the ’USP’ (unique selling point) of your products.

2. Strategise

Chart the course.

We´re mapping out the strategy and plan for your brand, along with the milestones and key performance indicators that help us track success.

3. Create

Bring the experience to life.

Our team works to translate our strategy and plan into engaging distribution and brand awareness that generate positive and profitable business.

4. Involve

Converse. Enhance. Amplify.

We reach out to your audience, grow your brand and monitor it for ways we can create sustainable, long term brand experience and successful business.

Our rules

You will never climb the ladder of success with the hands in your pockets.

1. Trust yourself

2. Break some rules

3. Don’t be afraid to fail

4. Don’t listen to the naysayers

5. No pain - No gain

6. Give something back